New brand models versus old brand models

After a robust run of 100 years, traditional brand models have passed the point of maturity. They’ve peaked, and now they’re on the down slope. Across all markets, they’re being challenged by upstart brands that march to a different drummer: the customer.

Yes, new brand models are on the rise. They work from the bottom up.

This chart highlights the differences between old brand models and the new brand models taking their place:

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