Comments for Brands Create Customers http://tenayagroup.com/blog Brian Phipps on next-generation brands: Tue, 25 Oct 2011 15:28:29 +0000 hourly 1 http://wordpress.org/?v= Comment on Android: the dangers of a recessive brand by Brian Phipps http://tenayagroup.com/blog/2011/10/24/android-the-dangers-of-a-recessive-brand/comment-page-1/#comment-108016 Brian Phipps Tue, 25 Oct 2011 15:28:29 +0000 http://tenayagroup.com/blog/?p=9016#comment-108016 I would say that mobile and tablet device makers are Google’s partners rather than (paying) customers. They don’t pay Google much in license fees. Google’s real (paying) customers would be the advertisers who use Google as a highly efficient advertising platform. They pay Google billions of dollars for web advertising, and with Android will likely do so in mobile and tablets. I would say that mobile and tablet device makers are Google’s partners rather than (paying) customers. They don’t pay Google much in license fees. Google’s real (paying) customers would be the advertisers who use Google as a highly efficient advertising platform. They pay Google billions of dollars for web advertising, and with Android will likely do so in mobile and tablets.

]]> Comment on Android: the dangers of a recessive brand by LK http://tenayagroup.com/blog/2011/10/24/android-the-dangers-of-a-recessive-brand/comment-page-1/#comment-108010 LK Tue, 25 Oct 2011 03:17:53 +0000 http://tenayagroup.com/blog/?p=9016#comment-108010 Interesting points. As a user of Android and several Google products, I personally identify on occasion with the sentiment that there's no easy recourse when a problem arises. However, any discussion about this product is incomplete unless you also acknowledge that Android's business purpose (or, customer) is the hardware makers who influence how people access the ever-growing mobile web. A closed eco-system could conceivably throttle or cut off access to web users. Still, the Android story vowed through a B2B lens still is not without missteps. Interesting points. As a user of Android and several Google products, I personally identify on occasion with the sentiment that there’s no easy recourse when a problem arises. However, any discussion about this product is incomplete unless you also acknowledge that Android’s business purpose (or, customer) is the hardware makers who influence how people access the ever-growing mobile web. A closed eco-system could conceivably throttle or cut off access to web users. Still, the Android story vowed through a B2B lens still is not without missteps.

]]> Comment on Great brands don’t chase clicks by Brandon Shockley http://tenayagroup.com/blog/2011/10/05/great-brands-dont-chase-clicks/comment-page-1/#comment-107914 Brandon Shockley Wed, 05 Oct 2011 18:51:18 +0000 http://tenayagroup.com/blog/?p=8985#comment-107914 Awesome post. My agency is of the same mind. plus ça change, plus c’est la même chose Awesome post. My agency is of the same mind.

plus ça change, plus c’est la même chose

]]> Comment on How a company’s board of directors can damage the company’s brand by Firas Raouf http://tenayagroup.com/blog/2011/09/26/how-a-companys-board-of-directors-can-damage-the-companys-brand/comment-page-1/#comment-107876 Firas Raouf Wed, 28 Sep 2011 13:24:43 +0000 http://tenayagroup.com/blog/?p=8865#comment-107876 Very good summary of how a board can significantly harm a company's internal operations and external perceptions. As we at OpenView mentor early stage CEO, we encourage them to be proactive at building cohesive and positively impactful boards (http://bit.ly/6g5PYl). The issue is that CEOs report to their boards. But CEOs also need to make sure the board is balanced and cohesive. And when there's a CEO change, the board is responsible for recruiting the new CEO. This becomes a circular dynamic that can go terribly wrong, or positively right. The key is making sure that the company aspirations and values are kept the absolute priority in times of change. And for the board of directors to recognize that fundamentally, it should cause no harm! For more read http://bit.ly/9WZfXy Very good summary of how a board can significantly harm a company’s internal operations and external perceptions. As we at OpenView mentor early stage CEO, we encourage them to be proactive at building cohesive and positively impactful boards (http://bit.ly/6g5PYl). The issue is that CEOs report to their boards. But CEOs also need to make sure the board is balanced and cohesive. And when there’s a CEO change, the board is responsible for recruiting the new CEO. This becomes a circular dynamic that can go terribly wrong, or positively right. The key is making sure that the company aspirations and values are kept the absolute priority in times of change. And for the board of directors to recognize that fundamentally, it should cause no harm! For more read http://bit.ly/9WZfXy

]]> Comment on Your brand is what you put into your product, not add-on “branding” by Brian Phipps http://tenayagroup.com/blog/2011/08/17/your-brand-is-what-you-put-into-your-product-not-some-add-on-branding/comment-page-1/#comment-107737 Brian Phipps Thu, 18 Aug 2011 05:04:41 +0000 http://tenayagroup.com/blog/?p=8576#comment-107737 You make a very good point. A large part of the social media push in brands is to make brands an egalitarian "conversation," without much regard for strategic factors such as identity and positioning. These are precisely what a company needs to achieve business objectives. Apple, a master at positioning and at executing brand strategy, maintains a very modest social media footprint. Their relentless brand and business focus seems to have worked out quite well. You make a very good point. A large part of the social media push in brands is to make brands an egalitarian “conversation,” without much regard for strategic factors such as identity and positioning. These are precisely what a company needs to achieve business objectives. Apple, a master at positioning and at executing brand strategy, maintains a very modest social media footprint. Their relentless brand and business focus seems to have worked out quite well.

]]> Comment on Your brand is what you put into your product, not add-on “branding” by John Bell http://tenayagroup.com/blog/2011/08/17/your-brand-is-what-you-put-into-your-product-not-some-add-on-branding/comment-page-1/#comment-107735 John Bell Wed, 17 Aug 2011 15:32:25 +0000 http://tenayagroup.com/blog/?p=8576#comment-107735 Sound advice. Yet from everything I've read about branding since joining the social network (six months ago - I'm a retired newbie), I see little about positioning, the heart of branding. So many are new to branding; without understanding and appreciating the role of prudent and single-minded positioning they may be executing well, but the response will be mush unless they've constructed the right DNA. Sound advice. Yet from everything I’ve read about branding since joining the social network (six months ago – I’m a retired newbie), I see little about positioning, the heart of branding. So many are new to branding; without understanding and appreciating the role of prudent and single-minded positioning they may be executing well, but the response will be mush unless they’ve constructed the right DNA.

]]> Comment on Brand signal vs. brand noise by Creativity Now « @YourButler's Blog http://tenayagroup.com/blog/2006/09/07/brand-signal-vs-brand-noise/comment-page-1/#comment-107612 Creativity Now « @YourButler's Blog Thu, 30 Jun 2011 10:55:37 +0000 http://tenayagroup.com/blog/2006/09/07/brand-signal-vs-brand-noise/#comment-107612 [...] Let’s not get distracted by the platforms, more interesting questions lurk – what are the different textures of interactivity? – what’s the interaction that’s taking place when people cry when a fictional character dies? How many tones are there in portable? Why do people stop on the stairs to check something that delays them getting to where they want to get to  – what is it they are carrying that makes this stop so important? How many colours of creative control are there? Are we teachers, dictators, or the dudes sitting in Tin Pan Alley? [...] [...] Let’s not get distracted by the platforms, more interesting questions lurk – what are the different textures of interactivity? – what’s the interaction that’s taking place when people cry when a fictional character dies? How many tones are there in portable? Why do people stop on the stairs to check something that delays them getting to where they want to get to  – what is it they are carrying that makes this stop so important? How many colours of creative control are there? Are we teachers, dictators, or the dudes sitting in Tin Pan Alley? [...]

]]> Comment on How deal sites can erode local brands by Brian Phipps http://tenayagroup.com/blog/2011/06/11/how-deal-sites-can-erode-local-brands/comment-page-1/#comment-107571 Brian Phipps Tue, 14 Jun 2011 21:17:08 +0000 http://tenayagroup.com/blog/?p=8189#comment-107571 The doubts about Groupon just seem to keep rolling in. It's a brand of advertising that has the power to lay waste to local business by encouraging consumers to shop on price. It also demands that a local business be extremely careful in how the "deal" is structured and managed--especially variable cost operations like restaurants. And, the IPO numbers don't look good: http://www.marketwatch.com/story/why-groupons-ipo-is-no-deal-2011-06-08?reflink=MW_news_stmp The doubts about Groupon just seem to keep rolling in. It’s a brand of advertising that has the power to lay waste to local business by encouraging consumers to shop on price. It also demands that a local business be extremely careful in how the “deal” is structured and managed–especially variable cost operations like restaurants.

And, the IPO numbers don’t look good: http://www.marketwatch.com/story/why-groupons-ipo-is-no-deal-2011-06-08?reflink=MW_news_stmp

]]> Comment on How deal sites can erode local brands by steve http://tenayagroup.com/blog/2011/06/11/how-deal-sites-can-erode-local-brands/comment-page-1/#comment-107569 steve Tue, 14 Jun 2011 19:52:40 +0000 http://tenayagroup.com/blog/?p=8189#comment-107569 I was talking to the owner of a nice middle eastern restaurant about this. He said They tried it a few months ago and gave all of the groupon customers a $1 coupon good off their next meal. Of the 75 or so people who took the groupon offer, none have returned with the $1 coupon in two months. This appears to be a particularly bad deal for restaurants. I was talking to the owner of a nice middle eastern restaurant about this. He said They tried it a few months ago and gave all of the groupon customers a $1 coupon good off their next meal. Of the 75 or so people who took the groupon offer, none have returned with the $1 coupon in two months.

This appears to be a particularly bad deal for restaurants.

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