Brands Create Customers

I’m Brian Phipps, founder and managing partner of Tenaya Group, brand strategy consultants. This blog is the place to come for a new vision of brands, where brands are elevated from stylized sales stimulants into strategic collaborations to create new customer value. Our view is that brands are the highest form of business because they encompass social, creative and moral dimensions, in an interactive, participative context. Brands that don’t embrace these dimensions are at a dead end.

For us, the mission of every brand is to create the customers that drive the business forward. A brand “creates customers” not by persuading them (like sheep) but by raising them to new platforms of being and doing—in a creative, dynamic and proactive process.

This site is intended to explore new brand concepts and provoke lively discussions. Creativity, innovation, culture and social theory are the stuff of brands, and are relevant here.

For more about Tenaya Group and what we do, please visit our website.

A note on submitting comments:

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Contact email

Blog postings, comments: brian.phipps [at] gmail.com

Consulting services: bphipps [at] tenayagroup.com

Copyright

I make every effort to respect copyrighted materials with proper source and attribution, including images licensed via Creative Commons. Certain images used in this blog are in the public domain and available on WikiMedia Commons, an invaluable resource. Except for blog comments, which are the property of their originators, and images and other materials as noted, all contents Copyright (c) Tenaya Group LLC 2005-2008.

Disclaimer

This is a personal weblog. The opinions expressed here represent my own views and not those of Tenaya Group, its partners or affiliates.

The information provided on this site is free of charge and for informational purposes only, and does not create a business or professional services relationship between you and Tenaya Group. The information contained in this website is provided only as general information which may or may not reflect the most current developments; accordingly, information on this website is not promised or guaranteed to be correct or complete. Tenaya Group expressly disclaims all liability in respect to actions taken or not taken based on any or all of the contents of this website.