It’s almost funny the way that Google sometimes pretends that it has no brand obligations, that Google is responsible for nothing–and accountable to no one–since its products are “free.” It’s an attitude that says, “Take it or leave it. We have no brand relationship.” That’s a risky stance in an increasingly “social” world.
Google as Soup Nazi: “No brand for you!”
Google’s attitude brings to mind the famous Soup Nazi episode in Seinfeld with its memorable “No soup for you!” Instead of the Soup Nazi behind the counter, though, I imagine Google back there, barking “No brand for you!” to anyone who dares question what is given.
The You Tube video can’t be embedded, but here’s a link:
Image credit: Larry Thomas