Archive for November, 2010

“Make stuff that doesn’t suck”

Wednesday, November 24th, 2010

Here’s some good advice to brands from Jimmy Wales, founder of the eminently useful Wikipedia: “Make stuff that doesn’t suck.”

Yes, indeed. Your product development strategy and your brand strategy are joined at the hip. (And that hip belongs to the customer.)

More from Wales:

“When I go to speak at a university or high school, it’s completely insane how excited the kids are about Wikipedia,” Wales said. “I remember when I was in school, if they told us that the editor-in-chief of Encyclopaedia Britannica was coming, we would’ve probably just killed ourselves.”

Read the full article in Fast CompanyWikipedia Founder’s Advice to Brands: “Make Stuff That Doesn’t Suck.”