How to hire a brand to get a job done
The Victorinox Rescue Tool shows how:
I played around with one of these when I was in Hong Kong recently, no doubt terrifying the petite clerk kind enough to show it to me. It is serious business.
Rescue to the rescue
The bright lime yellow certainly fits the emergency mission, but I’m puzzled why Victorinox calls this a “Rescue Tool” on the device, squeezing the name to fit. It is a rescue tool, but why not just a big and bold RESCUE on the handle? It’s RESCUE that they’re selling, more than a “tool.” And I’d bet they’d sell a lot more that way, too.
