Whip out your phone and record a brand story
The new Apple iPhone 4 has some stellar HD video capabilities, and the following clip showcases what they can do in professional hands. It’s a pretty amazing feat for a smartphone, especially since the video was edited on the iPhone itself. (See the extra “behind the scenes” feature for details.)
Record a brand story anywhere your phone goes
How might this technology affect your brand? Well, anything worth sharing about your brand can now be told visually—and creatively—anywhere your phone goes, with decent production values. Just whip out your iPhone 4—or fairly soon, no doubt, any of its direct competitors—and assemble your brand story. But don’t delay. Your customers (and competitors) will be sharing brand stories, too.
SOURCE: “Apple of My Eye” – an iPhone 4 film – UPDATE: Behind the scenes footage included from Michael Koerbel on Vimeo.
