Comments on: The difference between a brand and a label http://tenayagroup.com/blog/2010/06/29/the-difference-between-a-brand-and-a-label/ Brian Phipps on next-generation brands: Tue, 25 Oct 2011 15:28:29 +0000 hourly 1 http://wordpress.org/?v= By: Brian Phipps http://tenayagroup.com/blog/2010/06/29/the-difference-between-a-brand-and-a-label/comment-page-1/#comment-106854 Brian Phipps Fri, 02 Jul 2010 18:20:36 +0000 http://tenayagroup.com/blog/?p=5931#comment-106854 I've also noticed that over time many brands seem to regress to labels. They sit on a shelf in their own irrelevance. It's easy to be a label. Much harder to be a brand. Takes work. I’ve also noticed that over time many brands seem to regress to labels. They sit on a shelf in their own irrelevance. It’s easy to be a label. Much harder to be a brand. Takes work.

]]> By: Eric Brody http://tenayagroup.com/blog/2010/06/29/the-difference-between-a-brand-and-a-label/comment-page-1/#comment-106849 Eric Brody Thu, 01 Jul 2010 13:45:24 +0000 http://tenayagroup.com/blog/?p=5931#comment-106849 Nice post Brian. Certainly agree that brands should make a meaningful difference in the lives of consumers. Helping us achieve what we couldn't on our own. Ultimately, helping both consumers and companies grow stronger. Labels, on the other hand, are simply window-dressing. Their words and images, but lack the punch that adds value to our lives. Eric Brody www.twitter.com/ericbrody Nice post Brian.

Certainly agree that brands should make a meaningful difference in the lives of consumers. Helping us achieve what we couldn’t on our own. Ultimately, helping both consumers and companies grow stronger.

Labels, on the other hand, are simply window-dressing. Their words and images, but lack the punch that adds value to our lives.

Eric Brody
http://www.twitter.com/ericbrody

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