The decline and fall of MySpace
Fred Oliveira has written a concise and cogent account of the decline and fall of MySpace: It’s too late for MySpace.
People don’t “get” MySpace anymore … because MySpace doesn’t get itself. What is it? What’s their motto? What problem are they solving? Who and what are they connecting? No one in the audience has a clue and I’m guessing (although it is an informed guess) not many in the company do either. It’s not for music, it’s definitely not for social sharing, so what is it for?
What happened to MySpace can happen to any brand. There are powerful brand lessons (and brand insights) in Fred’s post.
Highly recommended.
Update: The quote was missing from my initial post.
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