Comments on: Brand lessons from the BP oil disaster http://tenayagroup.com/blog/2010/06/23/brand-lessons-from-the-bp-oil-disaster/ Brian Phipps on next-generation brands: Tue, 25 Oct 2011 15:28:29 +0000 hourly 1 http://wordpress.org/?v= By: Brian Phipps http://tenayagroup.com/blog/2010/06/23/brand-lessons-from-the-bp-oil-disaster/comment-page-1/#comment-106846 Brian Phipps Wed, 30 Jun 2010 05:34:39 +0000 http://tenayagroup.com/blog/?p=5585#comment-106846 You make an excellent point. There's an aggregate brand loss to all the states, industries and communities affected by the spill. How will BP help repair all the brand identities that have been "fouled" by encroaching oil. Capping the blowout and/or killing the well can only be a first step. You make an excellent point. There’s an aggregate brand loss to all the states, industries and communities affected by the spill. How will BP help repair all the brand identities that have been “fouled” by encroaching oil. Capping the blowout and/or killing the well can only be a first step.

]]> By: Ed Burghard http://tenayagroup.com/blog/2010/06/23/brand-lessons-from-the-bp-oil-disaster/comment-page-1/#comment-106845 Ed Burghard Wed, 30 Jun 2010 00:25:55 +0000 http://tenayagroup.com/blog/?p=5585#comment-106845 BP damaged more than its own brand. It also damaged the image of the communities involved and made it harder for them to compete for capital investment. Read about the work being done to help economic development professionals refurbish their community brands. http://strengtheningbrandamerica.com/blog/?p=343 BP damaged more than its own brand. It also damaged the image of the communities involved and made it harder for them to compete for capital investment. Read about the work being done to help economic development professionals refurbish their community brands.
http://strengtheningbrandamerica.com/blog/?p=343

]]> By: herman http://tenayagroup.com/blog/2010/06/23/brand-lessons-from-the-bp-oil-disaster/comment-page-1/#comment-106843 herman Thu, 24 Jun 2010 12:56:06 +0000 http://tenayagroup.com/blog/?p=5585#comment-106843 Pinpointing BP's Pitfalls: Eight Ways to Reconnect After a Disaster Read the full article here: http://www.connectture.com/pa-393.aspx Pinpointing BP’s Pitfalls: Eight Ways to Reconnect After a Disaster

Read the full article here: http://www.connectture.com/pa-393.aspx

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