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	<title>Comments on: Google: an algorithm trying to be a brand</title>
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	<link>http://tenayagroup.com/blog/2010/02/11/google-an-algorithm-trying-to-be-a-brand/</link>
	<description>Brian Phipps on next-generation brands:</description>
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		<title>By: Richard Dudley</title>
		<link>http://tenayagroup.com/blog/2010/02/11/google-an-algorithm-trying-to-be-a-brand/comment-page-1/#comment-106748</link>
		<dc:creator>Richard Dudley</dc:creator>
		<pubDate>Thu, 18 Feb 2010 01:25:48 +0000</pubDate>
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		<description>&quot;Perhaps Jobs was trying to focus employees on the competitive challenge from Google.&quot;

If he does indeed see it this way, then he&#039;s going to be a loser. Only someone who completely fails to follow what Google says and does could believe that the Nexus One is a &#039;competitive challenge&#039; to Apple. Compared to the iPhone, its pants. So obviously that&#039;s not what Google is doing. Its also contrary to what Google says its doing - which is breaking up the stranglehold of the wireless carriers. Apple is not doing it - Steve hasn&#039;t changed the game there, he&#039;s played along with the incumbents, albeit from a position with considerably more clout than say Nokia. He&#039;s still playing the game though, Google aims to change that game.</description>
		<content:encoded><![CDATA[<p>&#8220;Perhaps Jobs was trying to focus employees on the competitive challenge from Google.&#8221;</p>
<p>If he does indeed see it this way, then he&#8217;s going to be a loser. Only someone who completely fails to follow what Google says and does could believe that the Nexus One is a &#8216;competitive challenge&#8217; to Apple. Compared to the iPhone, its pants. So obviously that&#8217;s not what Google is doing. Its also contrary to what Google says its doing &#8211; which is breaking up the stranglehold of the wireless carriers. Apple is not doing it &#8211; Steve hasn&#8217;t changed the game there, he&#8217;s played along with the incumbents, albeit from a position with considerably more clout than say Nokia. He&#8217;s still playing the game though, Google aims to change that game.</p>
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		<title>By: Brian Phipps</title>
		<link>http://tenayagroup.com/blog/2010/02/11/google-an-algorithm-trying-to-be-a-brand/comment-page-1/#comment-106746</link>
		<dc:creator>Brian Phipps</dc:creator>
		<pubDate>Wed, 17 Feb 2010 23:05:19 +0000</pubDate>
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		<description>If Google continues to struggle with fundamental brand trust issues, as in the current Google Buzz fiasco, Apple&#039;s path becomes all that easier.

Let&#039;s not forget that the SJ quote was from an internal Apple &quot;town hall&quot; meeting with employees, where Jobs answered employee questions. Perhaps Jobs was trying to focus employees on the competitive challenge from Google. He&#039;s been a successful motivator in such circumstances, circling the wagons and rallying the troops, dating back to the first Mac in the 1980&#039;s.</description>
		<content:encoded><![CDATA[<p>If Google continues to struggle with fundamental brand trust issues, as in the current Google Buzz fiasco, Apple&#8217;s path becomes all that easier.</p>
<p>Let&#8217;s not forget that the SJ quote was from an internal Apple &#8220;town hall&#8221; meeting with employees, where Jobs answered employee questions. Perhaps Jobs was trying to focus employees on the competitive challenge from Google. He&#8217;s been a successful motivator in such circumstances, circling the wagons and rallying the troops, dating back to the first Mac in the 1980&#8242;s.</p>
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		<title>By: Richard Dudley</title>
		<link>http://tenayagroup.com/blog/2010/02/11/google-an-algorithm-trying-to-be-a-brand/comment-page-1/#comment-106743</link>
		<dc:creator>Richard Dudley</dc:creator>
		<pubDate>Wed, 17 Feb 2010 04:35:48 +0000</pubDate>
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		<description>You&#039;ve got this arse about face here Brian. If an example of a &#039;real brand&#039; is Apple then a &#039;real brand&#039; is not so much about co-creation with customers after all. That&#039;s because the following words (directed at Google) are from Steve Jobs himself: &quot;Make no mistake: They want to kill the iPhone&quot;.

Only a thinker who doesn&#039;t put customers first could entertain such notions as seriously considering that a &#039;competitor&#039; could &#039;kill&#039; a product. Sorry Steve, I really hate to break this to you, but its customers that kill products, not &#039;competitors&#039;. Its only your customers Steve that can kill your products, not Google. Duh!</description>
		<content:encoded><![CDATA[<p>You&#8217;ve got this arse about face here Brian. If an example of a &#8216;real brand&#8217; is Apple then a &#8216;real brand&#8217; is not so much about co-creation with customers after all. That&#8217;s because the following words (directed at Google) are from Steve Jobs himself: &#8220;Make no mistake: They want to kill the iPhone&#8221;.</p>
<p>Only a thinker who doesn&#8217;t put customers first could entertain such notions as seriously considering that a &#8216;competitor&#8217; could &#8216;kill&#8217; a product. Sorry Steve, I really hate to break this to you, but its customers that kill products, not &#8216;competitors&#8217;. Its only your customers Steve that can kill your products, not Google. Duh!</p>
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