As I’ve noted previously (latest here) Google in many respects is an algorithm trying (and often failing) to be a brand. It “gets” information, but it doesn’t “get” humans. Google Buzz is the latest example of the latter.
In Why Google Buzz isn’t buzz-worthy Mike Egan of Datamation details key shortcomings that stand between the algorithmic Google and Google as a “psychological space” (i.e., brand) that customers can trust.
If Google can’t rise to the level of a trusted brand, where it teams with customers instead of relentlessly mining them for data, its ability to compete with brands such as Apple will be diminished.
Feb. 11 In response to widespread privacy concerns over the Buzz implementation process, Google as tweaked and clarified the process. See here.
For additional context, see The negative buzz around Google’s new social network in the New York Times.