Animating the customer brand journey
I use multicolored sticky notes when mapping out a customer brand journey, but even when a layout is complete, and quite useful, it’s still a static 2D display. Here’s a clever way to animate (or imagine) a customer path. This is how I see a brand journey come to life in my mind’s eye, with the customer moving from Point A to Points B, C, D and beyond.
parkour motion reel on Vimeo.
Also nice to see our old friend the flip book get a new lease on life. (If you’re a brand, your mission is to help customers escape the flip books where life [and other brands] have them trapped.)
This stop-motion movie was by Serene Teh, a design student in Singapore.
