Key technology drivers for brands in 2010
From print to pixel, from ad to app and from icon to enabler, technology has changed the course of brands, with 2010 promising more of the same—at an even faster pace.
Technology shifts that can affect your brands
Mark Anderson, the highly-regarded publisher of Strategic News Service, sets forth his ten technology predictions for 2010 in the following Business Week video. If he’s right (and he usually is) be prepared for a year of platform wars, the continued rise of mobile content, paid mobile content, a disaster in cloud computing, and “game over” for Microsoft, among others.
These technology upheavals will usher in concomitant market shifts. May your brands be ready.
