Mobile trends will shape the future of brands
It’s increasingly apparent that the digital world is rapidly going mobile and is taking the brand world with it. This new mobile landscape will largely dictate the shape of brands to come. As smartphones multiply they’ll be creating more proactive customers in dozens of new dimensions. Brands will either gather dust on the shelf or join the mobile revolution as smartphone apps, becoming always-on, 24/7 enabling brands. Instead of icons they’ll be allies—actually, a much more powerful position.
Mobile trends out to 2020
To map your mobile brand strategy you need a vision of what the mobile world may be like in the years ahead. The following presentation from m-trends may help. It’s a collaboration of more than 30 experts in digital technology, mobile technology and social change. The result is a wide-ranging collage of the potential mobile trends that may impact your brand.
Personal Brand Applications
As I see it, the future of brands lies in personal brand applications, where the brand is a smartphone app that enables customers to be more and to do more through the intelligence, imagination and sensibility of the brand. The brand is an application, not an attribute. It helps customers get things done: emotionally, spiritually, esthetically and practically.
If you’re interested, here are some reference posts on personal brand applications:
- Building personal brand applications
- Building your brand—there’s an app for that
- Personal brand applications: conceptual examples
- Mobile design and personal brand applications
- Brand layers: new context for smartphones
- A personal brand application from Whole Foods
