Comments on: More thoughts on how Apple’s (rumored) “iTablet” could reinvent higher education http://tenayagroup.com/blog/2010/01/03/more-thoughts-on-how-apples-rumored-itablet-could-reinvent-higher-education/ Brian Phipps on next-generation brands: Tue, 20 Jul 2010 12:30:59 +0000 hourly 1 http://wordpress.org/?v=abc By: Brian Phipps http://tenayagroup.com/blog/2010/01/03/more-thoughts-on-how-apples-rumored-itablet-could-reinvent-higher-education/comment-page-1/#comment-106651 Brian Phipps Tue, 05 Jan 2010 16:25:20 +0000 http://tenayagroup.com/blog/?p=4686#comment-106651 Eric, Happy New Year! As I see it, Apple's tablet can be disruptive in education because it has an iTunes backend that would facilitate (paid) downloads of digital textbooks, lectures and course materials, in various media formats. The iTunes downloads + tablet put learning in the hands of the customer/student while maintaining a revenue stream for education. Healthcare seems like a different model. It's far less media based than education. No clear role for iTunes as the infrastructure. That said, I'd certainly want my doctors to have tablets so they could access my medical records digitally, do diagnoses, and show me animations/videos of medical conditions, procedures, etc. The big problem is getting doctors to digitize existing medical files, and to create a "universal" digital platform for medicine. We'll probably be on Apple Tablet 10.0 by the time that happens. Eric,

Happy New Year!

As I see it, Apple’s tablet can be disruptive in education because it has an iTunes backend that would facilitate (paid) downloads of digital textbooks, lectures and course materials, in various media formats. The iTunes downloads + tablet put learning in the hands of the customer/student while maintaining a revenue stream for education. Healthcare seems like a different model. It’s far less media based than education. No clear role for iTunes as the infrastructure. That said, I’d certainly want my doctors to have tablets so they could access my medical records digitally, do diagnoses, and show me animations/videos of medical conditions, procedures, etc. The big problem is getting doctors to digitize existing medical files, and to create a “universal” digital platform for medicine. We’ll probably be on Apple Tablet 10.0 by the time that happens.

]]> By: Eric Brody http://tenayagroup.com/blog/2010/01/03/more-thoughts-on-how-apples-rumored-itablet-could-reinvent-higher-education/comment-page-1/#comment-106650 Eric Brody Tue, 05 Jan 2010 14:20:00 +0000 http://tenayagroup.com/blog/?p=4686#comment-106650 Great post Brian. Certainly pretty interesting implications for education, as you posit. But then I begin to think about other industries, e.g. healthcare (because we do a lot of work across the continuum). How could the tablet both disrupt current practices and liberate healthcare consumers (which is what any disruptive innovation should do, right?). Here's to a healthy, happy and disruptively prosperous 2010. Eric Brody www.twitter.com/ericbrody Great post Brian. Certainly pretty interesting implications for education, as you posit. But then I begin to think about other industries, e.g. healthcare (because we do a lot of work across the continuum). How could the tablet both disrupt current practices and liberate healthcare consumers (which is what any disruptive innovation should do, right?).

Here’s to a healthy, happy and disruptively prosperous 2010.

Eric Brody
http://www.twitter.com/ericbrody

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