If you haven’t already read Jon Kolko’s “Our misguided focus on brand and user experience” in Johnny Holland, go and read it now. It will challenge at least some of your beliefs about brands. Others it will politely throw out the window.
I’ll have more to say about Jon’s essay in a future post. At first glance Jon may seem a bit harsh toward brands, but his critique is directed toward brands of contol and manipulation. I see his essay as aiming for the same positive/creative/liberating brand outcomes that I set forth in in this blog.