How the digital tablet could change media brands
Sometimes the very form of a brand can become its limiting factor. The world leaps ahead on other innovations, and the old form factor/brand begins to languish. It can’t sync with the new.
The digital tablet may revive traditional media brands
If being out of sync was part of old media’s problem vs. Internet upstarts, new digital tablet technologies may breathe new life into old publications. Conceivably, new digital tablets could lead to new and better forms of storytelling, and new ways for traditional media brands to connect with customers.
A Time Inc. digital magazine concept
Take a look at this Time Inc. magazine concept on a digital tablet:
Of course, not many of us look forward to swiping pages of Sports Illustrated on the flipped around screen of a laptop tablet, as shown here. We want the convenience, immediacy and intimacy of a smaller digital tablet we can easily read on the couch or the train, freely flowing text, pictures and context with our fingertips.
That same tablet might contain all of our media subscriptions, our personal library, and maybe even our textbooks for a new form factor of college.
For more on what Time Inc. is contemplating with this new format see TechCrunch. And Wonderfactory.
