Brands Create Customers

The iPhone is such a powerful platform that it’s creating new markets every day. Is the iPhone a platform for interactive storytelling for children? Absolutely. Just check out this video of the “Phone Book” from Mobile Art Lab in Japan. (Mobile Art Lab site is in Japanese.)

Simple and amazing.

Found at Everyday UX.

Hat tip: @fusion_com_au

This entry was posted on Saturday, November 14th, 2009 at 4:57 pm and is filed under Brand Innovation, Brand Platforms. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.