By: Brian Phipps

Brian Phipps — Sat, 14 Nov 2009 19:05:45 +0000

You make a very good point. The RoughlyDrafted perspective is one of “Android vs. iPhone,” as if it’s a 1:1 battle-of-the-brands, where both compete for the end user. It doesn’t grasp that Google is really changing the brand game with Android, with a very different business model compared to Apple’s. In a strong sense, “Android” isn’t a brand at all. Google doesn’t treat it as such. Handset makers can tweak it and re-brand it, and so can carriers. The Verizon Droid is a Verizon brand with the handset made by Moto and the (Android) OS from Google. The brand experience will be what Verizon wants it to be.

By: LK

LK — Sat, 14 Nov 2009 16:17:58 +0000

So in the formula “brand = company potential X customer potential”, is the Android customer the phone manufacturer or the phone user? I think the author of the linked analysis might have missed who the customer of Android really is (at least from the perspective of Google).

Comments on: Two brand strategies: Android vs. iPhone

By: Brian Phipps

By: LK