http://tenayagroup.com/blog/2009/11/10/brand-trust-suffers-when-marketing-writes-checks-that-the-brand-cant-cash/ Brian Phipps on next-generation brands: Tue, 20 Jul 2010 12:30:59 +0000 hourly 1 http://wordpress.org/?v=abc http://tenayagroup.com/blog/2009/11/10/brand-trust-suffers-when-marketing-writes-checks-that-the-brand-cant-cash/comment-page-1/#comment-106521 Brian Phipps Thu, 12 Nov 2009 15:23:49 +0000 http://tenayagroup.com/blog/?p=3683#comment-106521 If they had research that backed their product they could probably quadruple their sales -- simple as that. If they had research that backed their product they could probably quadruple their sales — simple as that.

]]> http://tenayagroup.com/blog/2009/11/10/brand-trust-suffers-when-marketing-writes-checks-that-the-brand-cant-cash/comment-page-1/#comment-106520 steve Thu, 12 Nov 2009 02:48:24 +0000 http://tenayagroup.com/blog/?p=3683#comment-106520 I remember when the product first came out and an academic I know - someone who is a world expert in infant development - reacted with hysterical laughter and was wondering if they had asked anyone who had studied this for more than a few months as an undergraduate. I remember when the product first came out and an academic I know – someone who is a world expert in infant development – reacted with hysterical laughter and was wondering if they had asked anyone who had studied this for more than a few months as an undergraduate.

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