Today’s creative challenge: brand these shorts!
Today’s creative challenge is to craft a compelling brand identity for these awesome fire retardant shorts. In our hectic web-driven lives we sometimes forget to guard our shorts from spontaneous combustion, misdirected hellfire or the errant match. But these things do happen. The question is: will your shorts survive?
Inferno-free
Thanks to modern technology, fire retardation is an exact science. Notice that the shorts remain completely and blissfully inferno-free. They most certainly can be worn another day.
Feel the flames
The referenced “Burning Boy” label may be a bit too literal for the miraculous powers of this product. Where’s the metaphoric leap to catapult these shorts into the realm of meta must-haves? We need a brand that makes one feel the flames, the habanero heat on privates in peril, the elemental ignominy of, “Yow! My shorts burned off!”
Be sure to pass any guarantee through legal.
NOTE: The world would be a far more interesting place if brands were left to artists. An artist, Christian Northeast, created “MacGregor’s Fire Retardant Shorts.” Yes, it’s a work of art—all of it. And it’s a good one. Don’t go looking for these shorts at Nordstrom’s, or Goodwill.
You can see more of Christian’s work at his website. Through his site you can purchase his book.
