The virtues of being a brand platform
When a brand becomes a platform its virtues radiate in a hundred directions. They spark more innovations, often in distant quarters, then fold back to raise the platform even higher.
It’s interesting amazing to watch the iPhone make mobile the complex processes that once required a computer and an office.
Here’s a demo of Autodesk’s SketchBook Mobile. It will set you back a hefty $2.99 at the App Store.
October 24th, 2009 at 5:01 pm
I’m a Sketchbook Pro user (hobbyist artist) and love the program. It was remarkable to see how they identified the right bits that could work on an iPhone/Touch and still be Sketchbook. This program, on an Apple Tablet should there be one, would be enough to make me drop a lot of money on the tablet.
It creates instant gratification and future lust.
October 24th, 2009 at 8:16 pm
I give credit to Apple for designing the iPhone as a platform device, and following through with a good SDK and the App Store. There’s a strategy at work when “everything falls into place” for customers, and when competitors wake up and find that they’re even farther behind.
The “iTablet” — if that’s what it is — holds the promise of another layer of platform innovation.