Comments on: Developer ecosystems build mobile brands http://tenayagroup.com/blog/2009/09/14/developer-ecosystems-build-mobile-brands/ Brian Phipps on next-generation brands: Tue, 25 Oct 2011 15:28:29 +0000 hourly 1 http://wordpress.org/?v= By: Brian Phipps http://tenayagroup.com/blog/2009/09/14/developer-ecosystems-build-mobile-brands/comment-page-1/#comment-106459 Brian Phipps Mon, 14 Sep 2009 21:42:55 +0000 http://tenayagroup.com/blog/?p=2797#comment-106459 When writing this post I never considered MS as an active competitor to Apple in the mobile market. Technically they are, but they are so far out of the picture. And they are terribly brand constrained. They have a poor brand image, as you note, and they also can't get their act together in a way that connects with customers. MS had the "Pocket PC" since 2001 and Windows Mobile a few years later, but just couldn't execute on a vision beyond mediocrity. When writing this post I never considered MS as an active competitor to Apple in the mobile market. Technically they are, but they are so far out of the picture. And they are terribly brand constrained. They have a poor brand image, as you note, and they also can’t get their act together in a way that connects with customers. MS had the “Pocket PC” since 2001 and Windows Mobile a few years later, but just couldn’t execute on a vision beyond mediocrity.

]]> By: steve http://tenayagroup.com/blog/2009/09/14/developer-ecosystems-build-mobile-brands/comment-page-1/#comment-106458 steve Mon, 14 Sep 2009 20:51:09 +0000 http://tenayagroup.com/blog/?p=2797#comment-106458 For any smartphone (and the definition has changed since the entry of the iPhone) to survive, it is going to have to show best in class applications in several areas - not just email as the Blackberry currently does. This means great developers and an excellent development environment that can deliver, with the right developer, excellent UX. I just don't see the others having the tools at this point. Perhaps MS does, but they have an image problem. For any smartphone (and the definition has changed since the entry of the iPhone) to survive, it is going to have to show best in class applications in several areas – not just email as the Blackberry currently does. This means great developers and an excellent development environment that can deliver, with the right developer, excellent UX.

I just don’t see the others having the tools at this point. Perhaps MS does, but they have an image problem.

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