Concepts in the flow of brands

First gradually, and now suddenly, brands are migrating to the social sphere as methods of creating value. In this process they increasingly share concepts and processes with other innovation and design disciplines that are breaking new ground.

UX design, service design and design thinking

Sylvain Cottong has put together a nice overview of UX design, service design and design thinking and how they inter-relate. His presentation on SlideShare contains many classic diagrams from these fields, and some I hadn’t seen before. The presentation makes a good reference source for brand builders. At some point the best of these and other disciplines will be wrapped in a (meta) brand methodology, based (naturally) on the art of creating customers.

View more documents from Sylvain Cottong.
Hat tip: Red Jotter

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