Power of the brand metaphoric
Raymond Pirouz brings us a charming little video on the story of the ASICS brand, told in origami. The piece was done by German ad agency Nordpol+ Hamburg and origami artist Sipho Mabona. More creative details here.
A brand is at its best when it doesn’t pitch or posture or pretend. It simply becomes a metaphor on the world, endlessly inventive, buoying customers along.
