Sony still swimming upstream
As a world leader in consumer electronics, how do you intend to create customers in the 21st centry when one of your key executives believes that nothing good has come from the Internet? Yes, it’s time for another Fortune update on the travails of Sony, a company intent on capturing customers at the expense of its brand.
A doomed brand agenda
Howard Stringer has been “transforming” Sony for years, but so far all he has to show for it is the old entrenched Sony with a few younger faces. While other brands are innovating to set customers free (as with that Internet thing) Sony remains a preeminent brand of lock-in and lowered horizons. It innovates for Sony, not for you. That’s a doomed brand agenda.
The “transformed” Sony will be called Samsung
The way it looks now, the “transformed” Sony will be called Samsung. When you’re intent on capturing customers instead of creating them, you’re opening doors for your rivals.
