Design thinking and advertising
I’ve come up with a rule maxim postulate regarding design thinking and advertising:
“The amount of advertising needed to sell a product is inversely proportional to the amount of design thinking that went into the product.”
I Tweeted this thought this morning (@brandstrat) in a slightly different version:
The amount of advertising required for a product is inversely proportional to the amount of design thinking that went into it.
In other words, design thinking contains a “viral virtue.” It produces outcomes that can sell themselves through customers, rather than require large-scale campaigns.
Several Re-Tweets by others improved on the original quote in Twitter, so I’m now offering up the version above. It’s still a bit wordy and needs pruning, so feel free to whack away.
