Is that oriental, soft oriental, or floral oriental?

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Brand builders have to know their scents, and there’s a trillion of ‘em.

Can you identify this perfume?

Top notes blend mandarin, bergamot and vanillin with subtle green notes. Middle notes are a blend of jasmine, orange blossom, sandalwood and exotic spices such as coriander and marigold. The base is a warm amber mingled with oakmoss, incense and musk.

Well, neither could I. It’s Obsession by Calvin Klein.

A new Fragrance Directory, and Fragrance Wheel

There is now an online Fragrance Directory, with thousands of individual perfumes, and a very helpful Fragrance Wheel (in Flash) to help you navigate the fragrance notes from floral to oriental to woody to fresh.

All thanks to the Fragrance Foundation.

Sharpen your sense of scent and you can take home a FiFi.

Hat tip: ResearchBuzz.
Photo: narumi_k — Flickr



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