Comments on: Totalitarian brands http://tenayagroup.com/blog/2008/07/11/totalitarian-brands/ Brian Phipps on next-generation brands: Fri, 09 Jan 2009 15:28:35 +0000 http://wordpress.org/?v=2.0 by: Brian Phipps http://tenayagroup.com/blog/2008/07/11/totalitarian-brands/#comment-78716 Wed, 16 Jul 2008 06:18:36 +0000 http://tenayagroup.com/blog/2008/07/11/totalitarian-brands/#comment-78716 Sometime soon I hope to have a post that clearly differentiates brands from propaganda, though I suspect it may have to include some sort of sliding scale. Sometime soon I hope to have a post that clearly differentiates brands from propaganda, though I suspect it may have to include some sort of sliding scale.

]]> by: Sasha Strauss http://tenayagroup.com/blog/2008/07/11/totalitarian-brands/#comment-78629 Mon, 14 Jul 2008 20:12:23 +0000 http://tenayagroup.com/blog/2008/07/11/totalitarian-brands/#comment-78629 Brian, Exceptional concepts. We've always used the deplorable Third Reich as an example of one of the most well executed brand strategies in history. Despite our disgust for their brand promise, they managed to unify "consumers" under a single value proposition, engage stakeholders literally until death and instill paralyzing fear in the competition. If they weren't so overly aggressive with their market share pursuits, we'd be having a much different conversation right now. Best, Sasha sasha strauss Managing Director Innovation Protocol Strategic Brand Development Brian,

Exceptional concepts. We’ve always used the deplorable Third Reich as an example of one of the most well executed brand strategies in history. Despite our disgust for their brand promise, they managed to unify “consumers” under a single value proposition, engage stakeholders literally until death and instill paralyzing fear in the competition. If they weren’t so overly aggressive with their market share pursuits, we’d be having a much different conversation right now.

Best,
Sasha

sasha strauss
Managing Director

Innovation Protocol
Strategic Brand Development

]]>