http://tenayagroup.com/blog/2008/06/26/incubate-customers-to-grow-the-brand/ Brian Phipps on next-generation brands: Thu, 20 Nov 2008 16:46:44 +0000 http://wordpress.org/?v=2.0 http://tenayagroup.com/blog/2008/06/26/incubate-customers-to-grow-the-brand/#comment-77558 Mon, 30 Jun 2008 17:31:14 +0000 http://tenayagroup.com/blog/2008/06/26/incubate-customers-to-grow-the-brand/#comment-77558 I totally agree. Too bad Yahoo never took this approach. They had the resources to do so, but they envisioned their customers as a passive audience for "content" and ads, not as proactive brand partners. Google is certainly building on this dynamic, and making it a strategic advantage. I totally agree. Too bad Yahoo never took this approach. They had the resources to do so, but they envisioned their customers as a passive audience for “content” and ads, not as proactive brand partners. Google is certainly building on this dynamic, and making it a strategic advantage.

]]> http://tenayagroup.com/blog/2008/06/26/incubate-customers-to-grow-the-brand/#comment-77422 Sun, 29 Jun 2008 02:55:20 +0000 http://tenayagroup.com/blog/2008/06/26/incubate-customers-to-grow-the-brand/#comment-77422 Excellent article. Engaging customers in the process of building your products is a great strategy. An example of this is how Google has engaged the educational sector to help build their online office tools by catering to them by providing a solution that is free while harvesting their ideas and gaining their trust. As these college students move into the business world, they will surely bring their trust in Google with them and will be making business decisions with that relationship in mind. Excellent article. Engaging customers in the process of building your products is a great strategy. An example of this is how Google has engaged the educational sector to help build their online office tools by catering to them by providing a solution that is free while harvesting their ideas and gaining their trust. As these college students move into the business world, they will surely bring their trust in Google with them and will be making business decisions with that relationship in mind.

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