Brands Create Customers

Back in 2003 a prominent Windows user tried to download a new Windows application to his machine. The download did not go well.

Bill Gates fired off a blistering email to top Windows honchos detailing his experience, and his frustration. You can read that email here.

This entry was posted on Wednesday, June 25th, 2008 at 7:29 am and is filed under Brand Experience. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.