http://tenayagroup.com/blog/2008/06/22/has-the-air-force-lost-its-brand/ Brian Phipps on next-generation brands: Tue, 25 Oct 2011 15:28:29 +0000 hourly 1 http://wordpress.org/?v= http://tenayagroup.com/blog/2008/06/22/has-the-air-force-lost-its-brand/comment-page-1/#comment-77557 Brian Phipps Mon, 30 Jun 2008 17:18:47 +0000 http://tenayagroup.com/blog/2008/06/22/has-the-air-force-lost-its-brand/#comment-77557 That's a very good observation, one that points to a larger issue of the professional military brand itself. It really appears that the current US administration has undermined the (professional) US military brand. It has forced the armed services it into a poorly-conceived engagement where tours of duty have been extended far beyond the norm, imposing additional hardships on soldiers, and making a military career far less attractive. Recruiting has become so difficult that standards have been lowered, thus creating a downward spiral. If the US military doesn't act soon, the future US military brand may well be Blackwater---force for hire and no accountability. That’s a very good observation, one that points to a larger issue of the professional military brand itself. It really appears that the current US administration has undermined the (professional) US military brand. It has forced the armed services it into a poorly-conceived engagement where tours of duty have been extended far beyond the norm, imposing additional hardships on soldiers, and making a military career far less attractive. Recruiting has become so difficult that standards have been lowered, thus creating a downward spiral. If the US military doesn’t act soon, the future US military brand may well be Blackwater—force for hire and no accountability.

]]> http://tenayagroup.com/blog/2008/06/22/has-the-air-force-lost-its-brand/comment-page-1/#comment-77413 steve Sun, 29 Jun 2008 00:36:43 +0000 http://tenayagroup.com/blog/2008/06/22/has-the-air-force-lost-its-brand/#comment-77413 I don't know if it was part of the brand, but the suggestion the Air Force made to enlisted people was that it was a great place to get a technical education with a very low chance of seeing combat. That is now changing as Air Force people are being rotated into ground situations normally seen by Army and Marines. I don’t know if it was part of the brand, but the suggestion the Air Force made to enlisted people was that it was a great place to get a technical education with a very low chance of seeing combat. That is now changing as Air Force people are being rotated into ground situations normally seen by Army and Marines.

]]>