Fruits of a malformed brand
From today’s WSJ:
In retrospect, Microsoft’s unsolicited approach appears to have badly backfired. Instead of winning Yahoo’s huge audience and online search capabilities, Microsoft has driven its quarry into the arms of its arch enemy — Google.
Like brands merge because they can see themselves on a common platform with uncommon opportunities. But when one brand is ill-suited, stunted or malformed, the platform will be full of holes, and pitfalls. Players inside both companies can see this coming. They avoid it like the plague.
For a bit of perspective, see here and here.
Photo: zoer — Flickr