http://tenayagroup.com/blog/2008/06/10/brand-confluence-beats-brand-influence/ Brian Phipps on next-generation brands: Thu, 20 Nov 2008 15:48:43 +0000 http://wordpress.org/?v=2.0 http://tenayagroup.com/blog/2008/06/10/brand-confluence-beats-brand-influence/#comment-76103 Wed, 11 Jun 2008 20:17:21 +0000 http://tenayagroup.com/blog/2008/06/10/brand-confluence-beats-brand-influence/#comment-76103 Great metaphor Brian! So how to we get marketers to shift perspectives? Perhaps the inertia of "communication as strategy" is keeping them on the shore. I'm interested in your thoughts (see this short article): http://tinyurl.com/4wh7bd Great metaphor Brian! So how to we get marketers to shift perspectives? Perhaps the inertia of “communication as strategy” is keeping them on the shore. I’m interested in your thoughts (see this short article): http://tinyurl.com/4wh7bd

]]>