http://tenayagroup.com/blog/2008/06/09/while-marketers-shout-brands-listen/ Brian Phipps on next-generation brands: Thu, 20 Nov 2008 15:57:07 +0000 http://wordpress.org/?v=2.0 http://tenayagroup.com/blog/2008/06/09/while-marketers-shout-brands-listen/#comment-76426 Mon, 16 Jun 2008 18:34:04 +0000 http://tenayagroup.com/blog/2008/06/09/while-marketers-shout-brands-listen/#comment-76426 In my experience, brands (and bottom-lines) come out a lot better when employees are part of the solution, rather than just part of the payroll. Internal brand programs can be a big help with this, as a way of scaling up the "can-do" attitude of small companies. In my experience, brands (and bottom-lines) come out a lot better when employees are part of the solution, rather than just part of the payroll. Internal brand programs can be a big help with this, as a way of scaling up the “can-do” attitude of small companies.

]]> http://tenayagroup.com/blog/2008/06/09/while-marketers-shout-brands-listen/#comment-76352 Sun, 15 Jun 2008 21:01:12 +0000 http://tenayagroup.com/blog/2008/06/09/while-marketers-shout-brands-listen/#comment-76352 With you on your comments. Aside from the need to be bottom up, there is a need for an organization of the information you "listen to." The information often comes from diverse sources (also pertinent for coordinating CRM practices) which means you need to sort through the various sound bytes, including ones that can be contradicting. It is not always that easy. But, yes, brands that listen are likely to win out -- it makes each employee feel like a member of the team as well. With you on your comments. Aside from the need to be bottom up, there is a need for an organization of the information you “listen to.” The information often comes from diverse sources (also pertinent for coordinating CRM practices) which means you need to sort through the various sound bytes, including ones that can be contradicting. It is not always that easy. But, yes, brands that listen are likely to win out — it makes each employee feel like a member of the team as well.

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