http://tenayagroup.com/blog/2008/04/01/brand-mission-bakeoff-microsoft-google-yahoo/ Brian Phipps on next-generation brands: Tue, 25 Oct 2011 15:28:29 +0000 hourly 1 http://wordpress.org/?v= http://tenayagroup.com/blog/2008/04/01/brand-mission-bakeoff-microsoft-google-yahoo/comment-page-1/#comment-67160 Curt at PennyJobs.com Wed, 02 Apr 2008 13:16:13 +0000 http://tenayagroup.com/blog/2008/04/01/brand-mission-bakeoff-microsoft-google-yahoo/#comment-67160 Very interesting analysis. I will have to read the rest of your articles about internet banding. I agree with you that Yahoo is about entertainment, but everyone likes to be entertained - so I don't see them losing customers anytime soon. Google is focuses on education - but Microsoft has them beat in the business world - which is where it counts - because they have the money. I think the battle Microsoft will face is connecting with the free spirited (bloggers) of Gen Y. Very interesting analysis. I will have to read the rest of your articles about internet banding. I agree with you that Yahoo is about entertainment, but everyone likes to be entertained – so I don’t see them losing customers anytime soon. Google is focuses on education – but Microsoft has them beat in the business world – which is where it counts – because they have the money. I think the battle Microsoft will face is connecting with the free spirited (bloggers) of Gen Y.

]]>