http://tenayagroup.com/blog/2008/04/01/brand-mission-bakeoff-microsoft-google-yahoo/ Brian Phipps on next-generation brands: Thu, 20 Nov 2008 17:21:59 +0000 http://wordpress.org/?v=2.0 http://tenayagroup.com/blog/2008/04/01/brand-mission-bakeoff-microsoft-google-yahoo/#comment-67160 Wed, 02 Apr 2008 13:16:13 +0000 http://tenayagroup.com/blog/2008/04/01/brand-mission-bakeoff-microsoft-google-yahoo/#comment-67160 Very interesting analysis. I will have to read the rest of your articles about internet banding. I agree with you that Yahoo is about entertainment, but everyone likes to be entertained - so I don't see them losing customers anytime soon. Google is focuses on education - but Microsoft has them beat in the business world - which is where it counts - because they have the money. I think the battle Microsoft will face is connecting with the free spirited (bloggers) of Gen Y. Very interesting analysis. I will have to read the rest of your articles about internet banding. I agree with you that Yahoo is about entertainment, but everyone likes to be entertained - so I don’t see them losing customers anytime soon. Google is focuses on education - but Microsoft has them beat in the business world - which is where it counts - because they have the money. I think the battle Microsoft will face is connecting with the free spirited (bloggers) of Gen Y.

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