Google Sites: a potential brand builder tool
Google has released Google Sites, a lightweight, collaborative web-based application that may be a useful tool for brand builders. If it meets a company’s security requirements, I can see it being useful for internal brand building, collaborating on new brand approaches and just making the brand team more accessible to the rest of the company.
Google Sites supports rich content such as videos, presentations, photo slide shows, and calendars.
March 3rd, 2008 at 3:47 am
It’s important for brands to establish themselves in any way they can. If used right, they can get a lot out of creating a web site or a blog. The trend now is to create blogs because they encourage customer participation. Businesses and non-profit organizations should look this up. Google Sites is an opportunity that must not be missed.