Comments on: How to define the brand mission http://tenayagroup.com/blog/2008/02/08/how-to-define-the-brand-mission/ Brian Phipps on next-generation brands: Tue, 25 Oct 2011 15:28:29 +0000 hourly 1 http://wordpress.org/?v= By: Brian Phipps http://tenayagroup.com/blog/2008/02/08/how-to-define-the-brand-mission/comment-page-1/#comment-58767 Brian Phipps Sat, 09 Feb 2008 04:51:33 +0000 http://tenayagroup.com/blog/2008/02/08/how-to-define-the-brand-mission/#comment-58767 David, Thanks, that's an excellent point and one I should have included. If a brand mission is going to create a brand as a shared pulse, it has to be personal. David,

Thanks, that’s an excellent point and one I should have included. If a brand mission is going to create a brand as a shared pulse, it has to be personal.

]]> By: David Sandusky http://tenayagroup.com/blog/2008/02/08/how-to-define-the-brand-mission/comment-page-1/#comment-58717 David Sandusky Fri, 08 Feb 2008 23:50:12 +0000 http://tenayagroup.com/blog/2008/02/08/how-to-define-the-brand-mission/#comment-58717 Valuable post and take-away points made! I would add to this combination - "Effectively, the brand mission combines: company mission + customer mission + business mission. It does so using all the weapons in a company’s strategic, creative, expressive and innovative arsenal." Adding the personal mission. With this, teams can recruit and retain. When the individual understands the difference between a mission, vision and tag line, that person can apply that value to the company. Valuable post and take-away points made! I would add to this combination –
“Effectively, the brand mission combines: company mission + customer mission + business mission. It does so using all the weapons in a company’s strategic, creative, expressive and innovative arsenal.”

Adding the personal mission. With this, teams can recruit and retain. When the individual understands the difference between a mission, vision and tag line, that person can apply that value to the company.

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