Brands Create Customers

Today on a container of Cetaphil I read these words: “The makers of CETAPHIL do not manufacture store brands.”

I had never seen this type of statement on product packaging before. It’s information that may be good to know.

This entry was posted on Monday, February 4th, 2008 at 10:35 am and is filed under Brand Building. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.