http://tenayagroup.com/blog/2007/12/16/to-monetize-a-brand-can-lead-to-brand-decay/ Brian Phipps on next-generation brands: Tue, 20 Jul 2010 12:30:59 +0000 hourly 1 http://wordpress.org/?v=abc http://tenayagroup.com/blog/2007/12/16/to-monetize-a-brand-can-lead-to-brand-decay/comment-page-1/#comment-47382 Brian Phipps Wed, 19 Dec 2007 16:04:53 +0000 http://tenayagroup.com/blog/2007/12/16/to-monetize-a-brand-can-lead-to-brand-decay/#comment-47382 You don't need a ton of money to start building a brand. Your customers can help build your brand with you. Just identify what they really want to do, or be, and make that your identity. Thus, their own lives become an investment in your brand, and will help get it off the ground. You don’t need a ton of money to start building a brand. Your customers can help build your brand with you. Just identify what they really want to do, or be, and make that your identity. Thus, their own lives become an investment in your brand, and will help get it off the ground.

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