http://tenayagroup.com/blog/2007/08/09/as-mass-media-dies-brands-are-born-anew/ Brian Phipps on next-generation brands: Thu, 21 Aug 2008 17:20:32 +0000 http://wordpress.org/?v=2.0 http://tenayagroup.com/blog/2007/08/09/as-mass-media-dies-brands-are-born-anew/#comment-33223 Wed, 17 Oct 2007 16:45:29 +0000 http://tenayagroup.com/blog/2007/08/09/as-mass-media-dies-brands-are-born-anew/#comment-33223 [...] As the world transitions to a digital age, leaving much of traditional mass media behind, brands that embrace the medieval style become increasingly vulnerable to brand innovation from competitors, and to brand disruption from below, where customers chart a new course for themselves. By confining customers and holding them back, the medieval model works against itself. It helps make its customers ripe for the taking. [...] […] As the world transitions to a digital age, leaving much of traditional mass media behind, brands that embrace the medieval style become increasingly vulnerable to brand innovation from competitors, and to brand disruption from below, where customers chart a new course for themselves. By confining customers and holding them back, the medieval model works against itself. It helps make its customers ripe for the taking. […]

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