On the brand horizon: Schmapplets
A key purpose of your brand is to connect people to themselves, to other people, and to interesting things.
Schmapplets are a new way your brand can make these connections online. A Schmapplet is a Google map mashup that you can readily customize for 
any occasion, event, journey or slice of life. In a brand world that’s soon to be rife with personal brand applications, Schmapplets and their kin can be fluid, cost-effective ways for a brand to bind with customers. If you’re thinking about what widgets and similar apps can do for your brand, Schmapplets may be worth a look.
The gallery on the Schmapplet home page has a range of examples. Your brand imagination can take it from there.
Portable Brand Connections
Don’t think of Schmapplets as desktop or laptop applications. In a few years, when everyone has an iPhone or something similar, Schmapplets and the like may be your best way of building portable brand connections—that can also be permanent ones.
Schmapplets, of course, are only one example of a mashup tool. There may be similar mashup applications on the market that also do the job for you.
Hat tip to digitalcommons
