Honda: the newest name in executive jets
Great brands often seem to have a manifest destiny to work their magic at higher and higher levels.
The HondaJet, targeted for executive travel, is now in development and certification testing. It’s scheduled to begin production in 2010. Initial orders have been brisk.
The over-the-wing engines are a Honda innovation, and took years to develop. Their story is a brand story, from within.
Why trust a jet from Honda?
Why? Because based on brand experience it will be superbly engineered, safe, reliable, quiet, smooth, comfortable, agile, fuel efficient, great value, and replete with thoughtful touches.
The Honda brand has earned immeasurable trust for doing things right.
A great brand is a method
Honda demonstrates that a great brand isn’t built on flash or splash or noisy campaigns. A great brand is a finely-tuned and relentless method of discovering and delivering value—wherever customers roam.
Photo: HondaJet
Hat tip: Reveries
