Comments on: Should NBC “brand” a mass murderer’s tapes? http://tenayagroup.com/blog/2007/04/23/should-nbc-brand-a-mass-murderers-tapes/ Brian Phipps on next-generation brands: Fri, 09 Jan 2009 15:28:06 +0000 http://wordpress.org/?v=2.0 by: Brian Phipps http://tenayagroup.com/blog/2007/04/23/should-nbc-brand-a-mass-murderers-tapes/#comment-15708 Tue, 01 May 2007 13:51:30 +0000 http://tenayagroup.com/blog/2007/04/23/should-nbc-brand-a-mass-murderers-tapes/#comment-15708 I guess somewhere in NBC's mind they are thinking that they, the intermediary, are more important than the customer, who in this case is the rest of the nation. Not a good way to build a brand. I guess somewhere in NBC’s mind they are thinking that they, the intermediary, are more important than the customer, who in this case is the rest of the nation. Not a good way to build a brand.

]]> by: brad http://tenayagroup.com/blog/2007/04/23/should-nbc-brand-a-mass-murderers-tapes/#comment-15504 Fri, 27 Apr 2007 16:29:28 +0000 http://tenayagroup.com/blog/2007/04/23/should-nbc-brand-a-mass-murderers-tapes/#comment-15504 Funny - if the logo mark didn't play the role of stamping ownership on the images, it would have a very negative impact on NBC. Imagine we replace the NBC logo with the Coke logo. Would Coke like that? When I was in Tokyo I came across a Coke store that sold Coke stuff: shoes, jackets, shirts, trousers, hats - you name it, they had it. I thought it would be fun to make a serial killer movie and dress the psycho head to foot in Coke. I wonder how NBC would feel if we were to re-brand all atrocious images with their logo. 'This genocide was brought to you by NBC.' Funny - if the logo mark didn’t play the role of stamping ownership on the images, it would have a very negative impact on NBC. Imagine we replace the NBC logo with the Coke logo. Would Coke like that?

When I was in Tokyo I came across a Coke store that sold Coke stuff: shoes, jackets, shirts, trousers, hats - you name it, they had it. I thought it would be fun to make a serial killer movie and dress the psycho head to foot in Coke.

I wonder how NBC would feel if we were to re-brand all atrocious images with their logo. ‘This genocide was brought to you by NBC.’

]]> by: steve http://tenayagroup.com/blog/2007/04/23/should-nbc-brand-a-mass-murderers-tapes/#comment-15256 Mon, 23 Apr 2007 23:52:08 +0000 http://tenayagroup.com/blog/2007/04/23/should-nbc-brand-a-mass-murderers-tapes/#comment-15256 very much agreed... I wonder how relevant any of the three networks are socially. very much agreed…

I wonder how relevant any of the three networks are socially.

]]> by: Ron E. http://tenayagroup.com/blog/2007/04/23/should-nbc-brand-a-mass-murderers-tapes/#comment-15250 Mon, 23 Apr 2007 19:20:32 +0000 http://tenayagroup.com/blog/2007/04/23/should-nbc-brand-a-mass-murderers-tapes/#comment-15250 I very much agree with you. I think that what NBC did was not only wrong, but very troubling. I can't imagine an executive meeting to decide on this issue. If you come think of it as "hard,cold, money-making business", I guess I can see why they did it, it does make sense.... but in this times where people are turning to people, and interacting in more social ways... in light of a tragedy like this one NBC should have taken the high road and put their brand in a human context. They might have made millions of bucks out of this, but the damage they've done to many American families, viewers, and to their brand (perhaps in the future) has no price tag on it. Good Post, Ron E. http://brandcurve.com I very much agree with you. I think that what NBC did was not only wrong, but very troubling. I can’t imagine an executive meeting to decide on this issue.

If you come think of it as “hard,cold, money-making business”, I guess I can see why they did it, it does make sense…. but in this times where people are turning to people, and interacting in more social ways… in light of a tragedy like this one NBC should have taken the high road and put their brand in a human context.

They might have made millions of bucks out of this, but the damage they’ve done to many American families, viewers, and to their brand (perhaps in the future) has no price tag on it.

Good Post,
Ron E.
http://brandcurve.com

]]>