http://tenayagroup.com/blog/2007/04/06/building-personal-brand-applications/ Brian Phipps on next-generation brands: Tue, 20 Jul 2010 12:30:59 +0000 hourly 1 http://wordpress.org/?v=abc http://tenayagroup.com/blog/2007/04/06/building-personal-brand-applications/comment-page-1/#comment-22687 Brands Create Customers » Blog Archive » On the brand horizon: Schmapplets Sun, 15 Jul 2007 18:55:40 +0000 http://tenayagroup.com/blog/2007/04/06/building-personal-brand-applications/#comment-22687 [...] Schmapplets are a new way your brand can make these connections online. A Schmapplet is a Google map mashup that you can readily customize for any occasion, event, journey or slice of life. In a brand world that’s soon to be rife with personal brand applications, Schmapplets and their kin can be fluid, cost-effective ways for a brand to bind with customers. If you’re thinking about what widgets and similar apps can do for your brand, Schmapplets may be worth a look. [...] [...] Schmapplets are a new way your brand can make these connections online. A Schmapplet is a Google map mashup that you can readily customize for any occasion, event, journey or slice of life. In a brand world that’s soon to be rife with personal brand applications, Schmapplets and their kin can be fluid, cost-effective ways for a brand to bind with customers. If you’re thinking about what widgets and similar apps can do for your brand, Schmapplets may be worth a look. [...]

]]> http://tenayagroup.com/blog/2007/04/06/building-personal-brand-applications/comment-page-1/#comment-21694 Brands Create Customers » Blog Archive » Brand evolution: from mark, to media, to means Thu, 05 Jul 2007 14:13:13 +0000 http://tenayagroup.com/blog/2007/04/06/building-personal-brand-applications/#comment-21694 [...] What’s important for brand builders is that we’re now reaching the end of media-based brands, a storied age tied to the heyday of mass media itself. It’s a monumental change from that era to the rise of brands as means, where brands serve as tools and “enablers” for customers. This will be an age of brands as personal (digital) applications. [...] [...] What’s important for brand builders is that we’re now reaching the end of media-based brands, a storied age tied to the heyday of mass media itself. It’s a monumental change from that era to the rise of brands as means, where brands serve as tools and “enablers” for customers. This will be an age of brands as personal (digital) applications. [...]

]]> http://tenayagroup.com/blog/2007/04/06/building-personal-brand-applications/comment-page-1/#comment-21486 Brands Create Customers » Blog Archive » Social sites change the game for brands Mon, 02 Jul 2007 16:03:44 +0000 http://tenayagroup.com/blog/2007/04/06/building-personal-brand-applications/#comment-21486 [...] Facebook enables a new mode of brands as personal applications, elevating brands from the static and symbolic to the functional, with new avenues to create customers. Brands can experience rapid, viral growth through Facebook communities when they’re a means of getting things done. [...] [...] Facebook enables a new mode of brands as personal applications, elevating brands from the static and symbolic to the functional, with new avenues to create customers. Brands can experience rapid, viral growth through Facebook communities when they’re a means of getting things done. [...]

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