http://tenayagroup.com/blog/2007/03/26/interaction-design-the-new-key-to-brands/ Brian Phipps on next-generation brands: Thu, 21 Aug 2008 17:15:31 +0000 http://wordpress.org/?v=2.0 http://tenayagroup.com/blog/2007/03/26/interaction-design-the-new-key-to-brands/#comment-25451 Tue, 14 Aug 2007 16:49:16 +0000 http://tenayagroup.com/blog/2007/03/26/interaction-design-the-new-key-to-brands/#comment-25451 [...] Review the brand interactions that can help your customers (and your brand) develop new capabilities. [...] […] Review the brand interactions that can help your customers (and your brand) develop new capabilities. […]

]]> http://tenayagroup.com/blog/2007/03/26/interaction-design-the-new-key-to-brands/#comment-25396 Mon, 13 Aug 2007 21:20:11 +0000 http://tenayagroup.com/blog/2007/03/26/interaction-design-the-new-key-to-brands/#comment-25396 [...] For a more detailed discussion, see:  Interaction design: the new key to brands [...] […] For a more detailed discussion, see:  Interaction design: the new key to brands […]

]]> http://tenayagroup.com/blog/2007/03/26/interaction-design-the-new-key-to-brands/#comment-25186 Sat, 11 Aug 2007 19:42:15 +0000 http://tenayagroup.com/blog/2007/03/26/interaction-design-the-new-key-to-brands/#comment-25186 [...] Yes, the brand narrative is about the customer. The brand narrative is a brand interaction in which the brand frees the customer to experience new facets of life. Through the brand, the product tells a special customer story. Or, more generally, brands plot a customer course, and help the customer shape his or her own unique narrative. The brand narrative is never a “telling.” It’s a collaborative process of discovery. [...] […] Yes, the brand narrative is about the customer. The brand narrative is a brand interaction in which the brand frees the customer to experience new facets of life. Through the brand, the product tells a special customer story. Or, more generally, brands plot a customer course, and help the customer shape his or her own unique narrative. The brand narrative is never a “telling.” It’s a collaborative process of discovery. […]

]]> http://tenayagroup.com/blog/2007/03/26/interaction-design-the-new-key-to-brands/#comment-22961 Tue, 17 Jul 2007 16:33:54 +0000 http://tenayagroup.com/blog/2007/03/26/interaction-design-the-new-key-to-brands/#comment-22961 [...] The sandbox approach meshes with what I’ve been propounding as “the brand as means,” where the brand rises from a dictated message mode to become an enabling platform for customers. The brand enables customer connections, and many levels of customer interaction. (See: Interaction design: the new key to brands.) [...] […] The sandbox approach meshes with what I’ve been propounding as “the brand as means,” where the brand rises from a dictated message mode to become an enabling platform for customers. The brand enables customer connections, and many levels of customer interaction. (See: Interaction design: the new key to brands.) […]

]]> http://tenayagroup.com/blog/2007/03/26/interaction-design-the-new-key-to-brands/#comment-21492 Mon, 02 Jul 2007 16:09:25 +0000 http://tenayagroup.com/blog/2007/03/26/interaction-design-the-new-key-to-brands/#comment-21492 [...] We’re talking social context, too, which means your brand becomes a collaborative tool, a joint venture between you and your customers to discover richer forms of meaning—and living. In this process, your brand will be teaching Facebook a thing or two about interaction design. [...] […] We’re talking social context, too, which means your brand becomes a collaborative tool, a joint venture between you and your customers to discover richer forms of meaning—and living. In this process, your brand will be teaching Facebook a thing or two about interaction design. […]

]]> http://tenayagroup.com/blog/2007/03/26/interaction-design-the-new-key-to-brands/#comment-13949 Fri, 06 Apr 2007 19:38:21 +0000 http://tenayagroup.com/blog/2007/03/26/interaction-design-the-new-key-to-brands/#comment-13949 [...] Brands Create Customers Brian Phipps on next-generation brands: new brand models, platforms, applications « Interaction design: the new key to brands [...] […] Brands Create Customers Brian Phipps on next-generation brands: new brand models, platforms, applications « Interaction design: the new key to brands […]

]]> http://tenayagroup.com/blog/2007/03/26/interaction-design-the-new-key-to-brands/#comment-13467 Wed, 28 Mar 2007 09:32:43 +0000 http://tenayagroup.com/blog/2007/03/26/interaction-design-the-new-key-to-brands/#comment-13467 [...] Brands Create Customers » Blog Archive » Interaction design: the new key to brands [...] […] Brands Create Customers » Blog Archive » Interaction design: the new key to brands […]

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