http://tenayagroup.com/blog/2007/03/26/interaction-design-the-new-key-to-brands/ Brian Phipps on next-generation brands: Tue, 25 Oct 2011 15:28:29 +0000 hourly 1 http://wordpress.org/?v= http://tenayagroup.com/blog/2007/03/26/interaction-design-the-new-key-to-brands/comment-page-1/#comment-25451 Brands Create Customers » Blog Archive » How brands create high-performance customers Tue, 14 Aug 2007 16:49:16 +0000 http://tenayagroup.com/blog/2007/03/26/interaction-design-the-new-key-to-brands/#comment-25451 [...] Review the brand interactions that can help your customers (and your brand) develop new capabilities. [...] [...] Review the brand interactions that can help your customers (and your brand) develop new capabilities. [...]

]]> http://tenayagroup.com/blog/2007/03/26/interaction-design-the-new-key-to-brands/comment-page-1/#comment-25396 Brands Create Customers » Blog Archive » Brand APIs are where the action is Mon, 13 Aug 2007 21:20:11 +0000 http://tenayagroup.com/blog/2007/03/26/interaction-design-the-new-key-to-brands/#comment-25396 [...] For a more detailed discussion, see:  Interaction design: the new key to brands [...] [...] For a more detailed discussion, see:  Interaction design: the new key to brands [...]

]]> http://tenayagroup.com/blog/2007/03/26/interaction-design-the-new-key-to-brands/comment-page-1/#comment-25186 Brands Create Customers » Blog Archive » Brands and the “persistence of context” Sat, 11 Aug 2007 19:42:15 +0000 http://tenayagroup.com/blog/2007/03/26/interaction-design-the-new-key-to-brands/#comment-25186 [...] Yes, the brand narrative is about the customer. The brand narrative is a brand interaction in which the brand frees the customer to experience new facets of life. Through the brand, the product tells a special customer story. Or, more generally, brands plot a customer course, and help the customer shape his or her own unique narrative. The brand narrative is never a “telling.” It’s a collaborative process of discovery. [...] [...] Yes, the brand narrative is about the customer. The brand narrative is a brand interaction in which the brand frees the customer to experience new facets of life. Through the brand, the product tells a special customer story. Or, more generally, brands plot a customer course, and help the customer shape his or her own unique narrative. The brand narrative is never a “telling.” It’s a collaborative process of discovery. [...]

]]> http://tenayagroup.com/blog/2007/03/26/interaction-design-the-new-key-to-brands/comment-page-1/#comment-22961 Brands Create Customers » Blog Archive » Creating customers with the brand sandbox Tue, 17 Jul 2007 16:33:54 +0000 http://tenayagroup.com/blog/2007/03/26/interaction-design-the-new-key-to-brands/#comment-22961 [...] The sandbox approach meshes with what I’ve been propounding as “the brand as means,” where the brand rises from a dictated message mode to become an enabling platform for customers. The brand enables customer connections, and many levels of customer interaction. (See: Interaction design: the new key to brands.) [...] [...] The sandbox approach meshes with what I’ve been propounding as “the brand as means,” where the brand rises from a dictated message mode to become an enabling platform for customers. The brand enables customer connections, and many levels of customer interaction. (See: Interaction design: the new key to brands.) [...]

]]> http://tenayagroup.com/blog/2007/03/26/interaction-design-the-new-key-to-brands/comment-page-1/#comment-21492 Brands Create Customers » Blog Archive » Social sites change the game for brands Mon, 02 Jul 2007 16:09:25 +0000 http://tenayagroup.com/blog/2007/03/26/interaction-design-the-new-key-to-brands/#comment-21492 [...] We’re talking social context, too, which means your brand becomes a collaborative tool, a joint venture between you and your customers to discover richer forms of meaning—and living. In this process, your brand will be teaching Facebook a thing or two about interaction design. [...] [...] We’re talking social context, too, which means your brand becomes a collaborative tool, a joint venture between you and your customers to discover richer forms of meaning—and living. In this process, your brand will be teaching Facebook a thing or two about interaction design. [...]

]]> http://tenayagroup.com/blog/2007/03/26/interaction-design-the-new-key-to-brands/comment-page-1/#comment-13949 Brands Create Customers » Blog Archive » Building personal brand applications Fri, 06 Apr 2007 19:38:21 +0000 http://tenayagroup.com/blog/2007/03/26/interaction-design-the-new-key-to-brands/#comment-13949 [...] Brands Create Customers Brian Phipps on next-generation brands: new brand models, platforms, applications « Interaction design: the new key to brands [...] [...] Brands Create Customers Brian Phipps on next-generation brands: new brand models, platforms, applications « Interaction design: the new key to brands [...]

]]> http://tenayagroup.com/blog/2007/03/26/interaction-design-the-new-key-to-brands/comment-page-1/#comment-13467 Joe Leech » Blog Archive » Hey now, you’re a rockstar Wed, 28 Mar 2007 09:32:43 +0000 http://tenayagroup.com/blog/2007/03/26/interaction-design-the-new-key-to-brands/#comment-13467 [...] Brands Create Customers » Blog Archive » Interaction design: the new key to brands [...] [...] Brands Create Customers » Blog Archive » Interaction design: the new key to brands [...]

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