Comments on: Brand test: do you have your customer’s back? http://tenayagroup.com/blog/2007/03/16/brand-test-do-you-have-your-customers-back/ Brian Phipps on next-generation brands: Tue, 20 Jul 2010 12:30:59 +0000 hourly 1 http://wordpress.org/?v=abc By: Brands Create Customers » Blog Archive » Building personal brand applications http://tenayagroup.com/blog/2007/03/16/brand-test-do-you-have-your-customers-back/comment-page-1/#comment-13952 Brands Create Customers » Blog Archive » Building personal brand applications Fri, 06 Apr 2007 21:48:03 +0000 http://tenayagroup.com/blog/2007/03/16/brand-test-do-you-have-your-customers-back/#comment-13952 [...] Personal brand applications are software applications that deliver unique brand value to customers in ways that are personal, portable and persistent. Their intent is to form a brand partnership with the customer, with a depth of interaction far beyond conventional channels of brand communication. They become the customer’s virtual sidekick, mentor, confidant and guide. They watch the customer’s back, they go where the customer goes, and they are “always on.” [...] [...] Personal brand applications are software applications that deliver unique brand value to customers in ways that are personal, portable and persistent. Their intent is to form a brand partnership with the customer, with a depth of interaction far beyond conventional channels of brand communication. They become the customer’s virtual sidekick, mentor, confidant and guide. They watch the customer’s back, they go where the customer goes, and they are “always on.” [...]

]]> By: Brian Phipps http://tenayagroup.com/blog/2007/03/16/brand-test-do-you-have-your-customers-back/comment-page-1/#comment-12839 Brian Phipps Tue, 20 Mar 2007 18:49:06 +0000 http://tenayagroup.com/blog/2007/03/16/brand-test-do-you-have-your-customers-back/#comment-12839 It's really a rather obvious question, once you think about it. It should have come up ages ago. It does presuppose that brands and customers are on the same team, and maybe that was the rub. It’s really a rather obvious question, once you think about it. It should have come up ages ago. It does presuppose that brands and customers are on the same team, and maybe that was the rub.

]]> By: Michael Wagner http://tenayagroup.com/blog/2007/03/16/brand-test-do-you-have-your-customers-back/comment-page-1/#comment-12598 Michael Wagner Sun, 18 Mar 2007 04:31:13 +0000 http://tenayagroup.com/blog/2007/03/16/brand-test-do-you-have-your-customers-back/#comment-12598 Great question! You're right this one question cuts through all the noise gets to the bottomline. Thanks for offering up your insight. Keep creating, Mike Great question!

You’re right this one question cuts through all the noise gets to the bottomline.

Thanks for offering up your insight.

Keep creating,
Mike

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