http://tenayagroup.com/blog/2007/02/21/give-employees-the-tools-to-build-your-brand/ Brian Phipps on next-generation brands: Tue, 25 Oct 2011 15:28:29 +0000 hourly 1 http://wordpress.org/?v= http://tenayagroup.com/blog/2007/02/21/give-employees-the-tools-to-build-your-brand/comment-page-1/#comment-9875 Ivan Pope Fri, 23 Feb 2007 12:30:26 +0000 http://tenayagroup.com/blog/2007/02/21/give-employees-the-tools-to-build-your-brand/#comment-9875 Joel may invest in customer support. However, he also promotes a book on his sites that is about seven years out of date. I bought the Joel on Software book as it was, well, positioned as the book of Joel's site and I thought, I want to read about Interface deisgn for Programmers. But it's six years old and reads like a primer for the last century (which is more or less what it is). The examples are embarassing - a history lesson. So I emailed Joel, but there is no response. I just wanted to know why a)there was no updated version or b)there was no warning that THIS BOOK IS ABOUT SEVEN YEARS OLD and belongs in a museum. I don't call this customer support - I call it taking the piss. So, take all with a pinch of salt. Joel may invest in customer support. However, he also promotes a book on his sites that is about seven years out of date. I bought the Joel on Software book as it was, well, positioned as the book of Joel’s site and I thought, I want to read about Interface deisgn for Programmers.
But it’s six years old and reads like a primer for the last century (which is more or less what it is). The examples are embarassing – a history lesson.
So I emailed Joel, but there is no response. I just wanted to know why a)there was no updated version or b)there was no warning that THIS BOOK IS ABOUT SEVEN YEARS OLD and belongs in a museum.
I don’t call this customer support – I call it taking the piss. So, take all with a pinch of salt.

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