Comments on: Rolex raises the brand bar—especially for widgets http://tenayagroup.com/blog/2007/02/12/rolex-raises-the-brand-bar-especially-for-widgets/ Brian Phipps on next-generation brands: Tue, 25 Oct 2011 15:28:29 +0000 hourly 1 http://wordpress.org/?v= By: Brian Phipps http://tenayagroup.com/blog/2007/02/12/rolex-raises-the-brand-bar-especially-for-widgets/comment-page-1/#comment-9434 Brian Phipps Wed, 14 Feb 2007 22:00:08 +0000 http://tenayagroup.com/blog/2007/02/12/rolex-raises-the-brand-bar-especially-for-widgets/#comment-9434 I was looking at Rolex more as a "time piece," an analog of time, that represents time for the wearer, and thus can inhabit many dimensions. (And thus create rich brand opportunities.) The Rolex GMT model shown also means two global time zones, so there's a geographic dimension as well. What I like about this landing page for the Rolex site is that it raises the bar for time representation by being authentic to the Rolex itself. Other watch sites seem quite prosaic in comparison. I can't quote any figures, but the watch market currently seems to be fairly strong, even as many potential watch-wearers keep time with only their mobile phones. I do know that the market for high-end Swiss mechanical watch movements is very tight, fully booked for 2007. I was looking at Rolex more as a “time piece,” an analog of time, that represents time for the wearer, and thus can inhabit many dimensions. (And thus create rich brand opportunities.) The Rolex GMT model shown also means two global time zones, so there’s a geographic dimension as well. What I like about this landing page for the Rolex site is that it raises the bar for time representation by being authentic to the Rolex itself. Other watch sites seem quite prosaic in comparison.

I can’t quote any figures, but the watch market currently seems to be fairly strong, even as many potential watch-wearers keep time with only their mobile phones. I do know that the market for high-end Swiss mechanical watch movements is very tight, fully booked for 2007.

]]> By: steve http://tenayagroup.com/blog/2007/02/12/rolex-raises-the-brand-bar-especially-for-widgets/comment-page-1/#comment-9422 steve Wed, 14 Feb 2007 15:42:55 +0000 http://tenayagroup.com/blog/2007/02/12/rolex-raises-the-brand-bar-especially-for-widgets/#comment-9422 This may be a stretch, but it reinforces what I already know - oh ... I can get time someplace other than my wrist. I don't know of anyone under 30 who uses a watch these days - the watch has been replaced by a new form of pocket watch called a mobile phone. This may be a stretch, but it reinforces what I already know – oh … I can get time someplace other than my wrist. I don’t know of anyone under 30 who uses a watch these days – the watch has been replaced by a new form of pocket watch called a mobile phone.

]]> By: Scott Weisbrod http://tenayagroup.com/blog/2007/02/12/rolex-raises-the-brand-bar-especially-for-widgets/comment-page-1/#comment-9369 Scott Weisbrod Tue, 13 Feb 2007 17:10:26 +0000 http://tenayagroup.com/blog/2007/02/12/rolex-raises-the-brand-bar-especially-for-widgets/#comment-9369 Thanks for the comments about Rolex.com and thanks for linking to my site! Cheers, Scott Thanks for the comments about Rolex.com and thanks for linking to my site!

Cheers,
Scott

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